Toyota Motor Philippines has officially started retail sales of the all-new 2027 Hilux, with a starting price of PHP 1.772 million, according to CarGuide.PH. The launch marks the arrival of the fully redesigned pickup truck, which enters a competitive segment in the Philippine market.
The 2027 Hilux features a refreshed exterior design, updated interior amenities, and improvements to its powertrain and chassis. Toyota has positioned the new model to maintain its strong foothold in the country's pickup truck segment, which remains popular among commercial and personal buyers alike.
The Hilux is one of Toyota's best-selling models in the Philippines, competing against rivals such as the Ford Ranger and Mitsubishi Strada. With the new generation, Toyota aims to attract buyers looking for durability and modern features. The vehicle is now available at Toyota dealerships nationwide.