Toyota Motor Philippines has commenced retail sales of the all-new Hilux, marking the launch of the model’s latest generation in the Philippine market, according to a report by auto.yugatech.com. The lineup includes a 4×4 battery electric vehicle (BEV) variant, a first for the Hilux nameplate in the country.

The new Hilux features updated exterior styling and improved interior amenities. The BEV variant, identified as the Hilux 4×4 EV, is expected to appeal to commercial fleets and environmentally conscious consumers seeking a rugged electric pickup. Pricing and availability details were not fully disclosed in the initial announcement.

Toyota’s move aligns with the Philippine government’s push for electric vehicle adoption under the Electric Vehicle Industry Development Act (EVIDA). The Hilux BEV joins a growing list of electrified offerings from the Japanese automaker in the local market, including the Corolla Cross Hybrid and the bZ4X.