Japanese apparel retailer Uniqlo expects demand in the Philippine market to remain resilient despite pressure on household budgets, with consumers continuing to prioritize functional everyday clothing, according to a report by BusinessWorld.
A company official said that after over 14 years in the country, Filipino shoppers trust the brand's LifeWear clothing line, which offers technology-driven, versatile apparel suitable for daily use. The retailer noted that despite rising costs, demand remains steady as customers view its products as essential wardrobe items.
Uniqlo Philippines continues to expand its presence, with new stores planned in key cities. The company is banking on its value proposition and innovation to sustain growth even amid economic headwinds affecting consumer spending nationwide.