V Perfumes announced the launch of its new fragrance line ‘Emirati’, according to a report by Gulf News.
The ‘Emirati’ fragrance line is part of V Perfumes' broader commitment to supporting local talent and promoting economic participation of women in the United Arab Emirates. The company aims to leverage the growing demand for premium perfumes in the region.
By offering mentorship and resources, V Perfumes hopes to create a platform for Emirati women to develop their own fragrance brands. This move aligns with the UAE's national strategies to enhance women's empowerment and entrepreneurship.