V Perfumes has launched a new fragrance named 'Emirati' with the goal of empowering Emirati women fragrance entrepreneurs, as reported by Gulf News .
The initiative is designed to provide opportunities for local women to enter and thrive in the fragrance industry, reflecting a broader trend of supporting female entrepreneurship in the United Arab Emirates.
The launch of 'Emirati' underscores V Perfumes' commitment to fostering talent and economic participation among Emirati women, aligning with national goals of empowerment and diversification.