According to Inside Retail Asia, Vans has opened a ‘Nonthaburian’ concept store in Thailand, developed in collaboration with Thai artist Songsin. The location aims to combine local art, music, and skateboarding.
The store concept draws on Nonthaburi’s local culture, giving the space a distinct regional identity. By working with Songsin, Vans integrates original artwork and design elements that reflect the community’s creative scene, while also serving as a retail point for the brand’s footwear and apparel.
The opening is part of Vans’ broader push to strengthen its presence in Southeast Asia, where skateboarding and street culture continue to grow. Concept stores like this allow the brand to connect with local consumers through authentic cultural touchpoints rather than relying solely on standard retail formats.