Victoria’s Secret recorded yet another stellar quarter, with its stock surging 47% following the release of first-quarter 2026 numbers, according to a report by Inside Retail Asia .
CEO Hillary Super has successfully rebuilt momentum at the lingerie giant, despite ongoing investor skepticism and external pressures. The strong quarterly performance underscores the effectiveness of her turnaround strategy, which has focused on revitalizing the brand’s core product lines and expanding its digital presence.
The positive results come as a surprise to many analysts who had doubted the company’s ability to sustain growth in a competitive retail environment. Victoria’s Secret now appears well-positioned to continue its upward trajectory, with the CEO’s initiatives gaining traction among consumers.