Watsons has rolled out reusable shopping bags in all its Philippine stores, aiming to cut single-use plastic waste while raising funds for cleft lip and palate surgeries for children. The initiative was first reported by InsiderPH.

The bags are priced affordably to encourage broad adoption among customers. Each purchase directly supports cleft care programs, turning everyday shopping into a charitable act. Watsons outlets nationwide now carry the bags, reinforcing the retailer's commitment to environmental and social causes.

Proceeds from the bag sales are channeled to partner organizations that provide surgery and rehabilitation for children with cleft conditions. The move reflects a growing trend in the Philippine retail sector where companies integrate sustainability with community support. Watsons' dual-purpose program is expected to generate significant funds over time, offering both environmental and social returns.