Why in-store retail media needs to prove what it sells

Why in-store retail media needs to prove what it sells

IAB Europe has proposed a common way to count in-store impressions, but retailers also need to show whether ads increase sales. The post Why in-store retail media needs to prove what it sells appeared first on Inside Retail Asia.

Source: Inside Retail Asia
https://insideretail.asia/2026/09/25/why-in-store-retail-media-needs-to-prove-what-it-sells/