Nvidia CEO Jensen Huang has been meeting with top executives at South Korea’s leading technology companies, including Samsung and SK Hynix, to deepen partnerships amid surging demand for artificial intelligence hardware, according to a report from Inside Retail Asia .
South Korea’s memory chip manufacturers are critical suppliers for Nvidia’s AI accelerators, which power large language models and other generative AI applications. The visits signal Nvidia’s intent to secure stable supply chains for high-bandwidth memory and advanced packaging technologies needed for its next-generation graphics processing units.
The courting of South Korean tech giants comes as Nvidia faces increasing competition from rivals like AMD and custom chip initiatives by cloud providers. Strengthening ties with key suppliers helps Nvidia maintain its dominant position in the AI chip market, which has seen explosive growth since the launch of ChatGPT.