Vietnamese retailer WinMart+ has expanded its network to 5,000 stores, according to a report by Theinvestor. The milestone reflects the company's aggressive growth strategy in Vietnam's retail sector.
The expansion focuses on rural and suburban markets, where WinMart+ aims to capture rising consumer demand. By opening smaller-format stores, the retailer seeks to compete with traditional wet markets and other modern trade players.
The rapid store count growth underscores the intensifying retail competition in Vietnam, as both domestic and international chains vie for market share beyond major cities. WinMart+ is a subsidiary of WinCommerce, a leading Vietnamese retail group.