Xiaomi reported a 134% year-over-year increase in first-day sales for its 17T Series in the Philippines, as announced by TechPinas. The series, co-engineered with Leica, features a periscope telephoto camera on the Pro model and upgraded imaging capabilities aimed at everyday creators.
Strong consumer demand and nationwide store activity drove the milestone, with launch events held at SM Megamall, SM North EDSA, and SM Mall of Asia. Brand ambassadors and early buyers participated in the festivities, highlighting the growing appeal of Xiaomi's flagship-inspired innovations at competitive prices.
The achievement marks three consecutive generations of increasing demand for Xiaomi's photography-focused smartphones, further strengthening the brand's position in the Philippine smartphone market. The company attributed the growth to Filipino consumers' enthusiasm for premium smartphone experiences offering excellent value.