Yum Brands announced it will sell Pizza Hut in its home market and transfer its China operations to a partner, according to Inside Retail Asia. The sale will close soon, after which Pizza Hut will no longer be reported as a separate division.
The move allows Yum to focus on its remaining brands: KFC, Taco Bell, and Habit Burger & Grill. The company aims to streamline operations and improve profitability by narrowing its portfolio.
Pizza Hut has faced intense competition in both the US and China from fast-casual and delivery-focused rivals, prompting Yum to rethink its strategy. The divestiture marks a significant shift as the company optimizes its global footprint.