Swedish fashion label Acne Studios has opened its first store in Malaysia, located in Kuala Lumpur’s Pavilion KL shopping mall, according to a report by Inside Retail Asia.
The store opening is part of the brand’s strategy to strengthen its regional footprint in Southeast Asia, following recent expansions in other key markets. Acne Studios aims to capture Malaysia’s growing demand for luxury streetwear and contemporary fashion.
The move reflects broader trends in the retail sector, where international brands increasingly target Southeast Asian consumers via physical flagship locations. Retailers are blending in-store experiences with digital integration to attract younger shoppers in the region.