Luxury goods conglomerate LVMH posted a lift in sales in the second quarter, buoyed by strong performance in Asia and the United States, according to a report by Inside Retail Asia.
The company's watches and jewelry brands recorded double-digit sales growth during the period, while its fashion and fragrance divisions remained subdued. This divergence highlights shifting consumer preferences toward high-value items and investment pieces, particularly in key markets.
The results reflect broader trends in the luxury sector, where demand for hard luxury goods like watches and jewelry has outpaced soft luxury categories such as apparel and perfumes. LVMH's performance in Asia and the US underscores the importance of these regions as growth engines for the global luxury market.