AS Watson Group and L’Oréal Paris have launched their first exclusive co-created beauty product, according to Marketech Apac. The collaboration brings together the retail giant’s distribution network and the beauty brand’s formulation expertise.
The product, details of which are still under wraps, is expected to be sold exclusively through AS Watson’s Watsons stores and e-commerce platforms across Asia. This marks a strategic move to deepen consumer loyalty and differentiate offerings in the competitive beauty market.
The development was first reported by Google News — retail Philippines, highlighting the growing trend of retailer-brand co-creation in the beauty industry. Analysts see this as a way to combine customer insights with product innovation.