German luxury skincare brand Babor has opened its first flagship store in mainland China, marking a significant step in its Asian expansion, according to Inside Retail Asia .
The store is divided into two key areas, though specific details on the zones were not disclosed. The flagship is expected to serve as a showcase for Babor's premium skincare products and treatments, targeting affluent consumers in the region.
The move comes as international beauty brands increasingly seek a foothold in China's growing skincare market. Babor, known for its ampoule-based formulations and professional salon partnerships, joins other luxury brands in expanding direct retail presence in the country.