According to YugaTech, POCO has implemented significant price hikes across its smartphone lineup in the Philippines, following a similar move by Apple on its Mac lineup due to a global surge in RAM prices.
The price adjustments affect multiple POCO models, though the exact amounts vary by device. The increases come as manufacturers grapple with rising component costs, particularly for memory chips, which have been driven up by supply constraints and increased demand.
POCO, known for offering value-for-money smartphones, now faces a more challenging pricing environment in the competitive Philippine market. Consumers may need to adjust their budgets as the cost of even mid-range devices rises.