According to Philstar Biz, Bloomberry Resorts Corp. has formally launched FUNaloMAX, a mainstream premium online gaming platform aimed at expanding its reach beyond its traditional high-end customer base. The platform targets younger, mobile-first Filipino players, complementing the existing Solaire-branded premium offering.
A key feature of FUNaloMAX is its 24/7 live gaming studio, which Bloomberry said is the first of its kind in the Philippines. The studio features glass gaming tables and floor-to-ceiling LED backdrops, allowing players to view dealer actions in real time. “Two brands, two experiences, one company – Solaire – positioned across the full market,” said Bloomberry president and COO Gregory Francis Hawkins.
Hawkins emphasized that Bloomberry invested in building its own in-house technology, reducing dependence on third-party platforms. The company also highlighted its commitment to responsible gaming, robust know-your-customer procedures, and data security.