Briony Oayda, managing director of Australian activewear brand Bondi Active, discussed the company’s succession planning, scaling operations, and ambitions for the London market in an interview published by Inside Retail Asia.
Oayda, who leads the family-owned business, outlined strategies to grow Bondi Active beyond its Australian roots, focusing on e-commerce and international wholesale partnerships to achieve scale while maintaining brand identity.
The executive cited London’s fashion-forward consumer base and its role as a gateway to European markets as key reasons for the brand’s interest in the city, signaling a deliberate push into competitive global retail.