Bounty Fresh Group Holdings, Inc., one of the Philippines’ largest poultry integrators, is exploring expansion into Southeast Asia as it marks its 40th anniversary, according to a report by BusinessWorld. Chairman Tennyson G. Chen said the company is evaluating opportunities in the fast-growing ASEAN region, building on its domestic leadership.
The company already has a presence in Indonesia and New Zealand, and the planned ASEAN expansion would leverage its expertise in poultry integration and supply chain management. Bounty has been a dominant player in the Philippine market, supplying chicken products to major retailers and food service chains.
The expansion strategy comes as Bounty celebrates four decades of operations, with the company looking to diversify its geographic footprint amid growing demand for protein in Southeast Asia. Chen noted that the company remains committed to its core business while pursuing regional growth.