Brillia has secured a five-year agreement to manufacture and market Jockey-branded products in Indonesia, according to Inside Retail Asia . The deal covers production and distribution, expanding the brand's presence in the Southeast Asian market.
Under the terms, Brillia will establish a multi-channel distribution framework over the coming months. The company aims to leverage its manufacturing capabilities to support Jockey's retail and wholesale operations in Indonesia.
The partnership strengthens Brillia's position in the apparel and retail sector, providing a foothold in Indonesia's growing consumer market. Jockey, a globally recognized brand, is expected to benefit from Brillia's local production and distribution expertise.