The three-storey boutique combines Calvin Klein's minimalist aesthetic with the industrial character of the Seongsu district, according to Inside Retail Asia. The store marks the brand's latest expansion in South Korea.
The lifestyle boutique features a curated selection of Calvin Klein apparel, accessories, and home goods, designed to reflect the local culture and the brand's global identity. The Seongsu district is known for its creative and industrial vibe, making it an ideal location for the brand's concept store.
Calvin Klein's move into Seongsu follows a trend of international brands establishing experiential retail spaces in the neighborhood, which has become a hub for fashion and design in Seoul.