French luxury fashion house Chloé has opened its first boutique in Vietnam, marking its entry into the Southeast Asian market, according to Inside Retail Asia.
The brand entered the market through an exclusive distribution partnership with DAFC, a prominent regional retailer. The boutique is located in Ho Chi Minh City's upscale shopping district, offering the full range of Chloé ready-to-wear, accessories, and leather goods.
The expansion reflects growing consumer appetite for luxury brands in Vietnam, a market increasingly targeted by international fashion houses seeking new growth opportunities amid rising affluence and tourism.