Cebu Landmasters, Inc. (CLI) has appointed Senior Executive Vice-President and Chief Operating Officer Jose Franco B. Soberano as its new president and chief executive officer, succeeding his father, founder Jose R. Soberano III, according to a report by BusinessWorld .
The leadership transition comes as the listed property developer expands beyond its traditional Visayas and Mindanao markets. The appointment was approved during a board meeting, reflecting a planned succession that positions the younger Soberano to steer the company’s growth strategy.
CLI has been a major player in the Philippine property sector, focusing on residential, commercial, and mixed-use developments. The change in leadership aims to sustain its momentum as it ventures into new geographic areas and project types.