Fruitas Holdings has launched its newest food concept, CocoLab, with the first branch opening in Naga City, according to a report from Google News. The move reflects the company's confidence in the city's leadership and market conditions.
CocoLab expands Fruitas Holdings' portfolio of quick-service concepts, which include the popular Fruitas Fresh Buko Juice Bar. The new brand focuses on coconut-based products, leveraging the company's expertise in fresh food retail.
The Naga City outlet marks the first step in CocoLab's planned rollout across the country. Fruitas Holdings has not yet disclosed a timeline for additional locations but has indicated that further expansion will depend on market reception.