Converge introduced BizFriend Rewards on May 29, 2026, at a launch event in Mandaluyong City, marking a new loyalty and engagement program tailored for micro, small, and medium enterprises (MSMEs), as reported by TechPinas. The program goes beyond internet services to offer rewards, exclusive experiences, and growth opportunities to help entrepreneurs strengthen their businesses.
BizFriend Rewards is built around three pillars: Choice, Chill, and Circle. Choice provides flexible rewards, Chill offers lifestyle experiences, and Circle focuses on business development opportunities, creating a comprehensive support system for MSMEs.
Through this initiative, Converge aims to become a trusted growth partner for Filipino entrepreneurs, reinforcing its commitment to the MSME sector, which remains a key driver of the country's economic activity.