French sports retail giant Decathlon has opened its latest 'Connect' store at SM Grand Central in Caloocan City, Philippine, as part of its ongoing expansion in the country this year, according to a Google News — retail Philippines report citing a LinkedIn post.
The new outlet is part of Decathlon's mission to make sport accessible to more Filipinos through its 'Connect' format, which integrates digital and in-store experiences. The store offers a curated selection of sports equipment and apparel, along with services like product customization and online order pickup.
Decathlon has been steadily increasing its presence in the Philippines, with multiple stores across Metro Manila and other key provinces. The company's expansion reflects the growing demand for sports and fitness products in the local market, as more consumers prioritize active lifestyles.