eTap Inc., the Makati-based fintech company behind a growing network of self-service payment and transaction machines, is celebrating its 11th anniversary this June. As reported by TechPinas, the company was founded on June 25, 2015 by Chairman Percy Hernandez and CEO Marlon Portugal with a mission to bridge the gap between physical cash transactions and the digital economy. From a two-person startup, eTap has grown to over 1,000 employees and more than 70 offices nationwide.
eTap now operates more than 7,000 self-service cash and transaction machines strategically placed across the Philippines, serving over 16 million unique customers. The machines enable users to perform tasks such as bill payments and account transactions, bridging traditional cash usage with modern digital financial services. The company's expansion has been particularly impactful for underserved Filipinos in rural and remote areas where access to financial services was previously limited.
Looking ahead, eTap says it is strengthening its role in financial inclusion through continued investment in technology, security, business partnerships, and community-focused initiatives. The company aims to further reduce barriers for Filipinos who lack access to traditional banking, supporting the broader shift toward a more inclusive digital financial ecosystem in the country.