According to a report from MSN, the flexible packaging industry is accelerating its transition to 2D barcodes to comply with a 2027 deadline set by global standards organization GS1. The shift from traditional 1D barcodes to 2D codes such as QR codes aims to provide more data capacity and enable enhanced traceability, expiration date tracking, and consumer engagement.
Flexible packaging, including pouches and films, presents unique challenges for 2D barcode printing due to surface curvature and material stretch. Industry players are investing in new printing technologies and quality control systems to ensure reliable scanning. The deadline is driven by major retailers and brand owners who want to improve supply chain efficiency and meet evolving consumer expectations for product information.
The transition aligns with GS1's 2027 Sunrise initiative, which calls for all retail point-of-sale systems to accept 2D barcodes. Flexible packaging converters and their customers are working to adapt production lines and packaging designs within the next three years to avoid disruptions and remain competitive in the marketplace.