Philippine organizations are outpacing regional peers in setting key performance indicators for artificial intelligence, but fragmented data and infrastructure gaps could hamper returns on investment, data activation company Boomi said. The findings are based on a study by Omdia, as reported by BusinessWorld

The study found that 73% of Philippine firms have launched active AI initiatives. Boomi warned, however, that fragmented data and infrastructure shortcomings pose significant challenges to achieving meaningful AI outcomes.

According to Boomi, organizations must strengthen their data foundations to fully capture the value of AI investments. The company’s insights come amid growing adoption of AI across Philippine businesses, where the need for reliable data integration is becoming increasingly critical.