Globe Telecom, Inc. is expanding its use of artificial intelligence (AI) across its operations to improve customer experience, strengthen network operations, and develop new products and services, according to a report by BusinessWorld.
Speaking at Mobile World Congress Shanghai 2026, Globe President and Chief Executive Officer Carl R. Cruz said the company views AI as a key enabler for enhanced service delivery and operational efficiency. The executive highlighted ongoing initiatives that leverage machine learning and automation to optimize network traffic, predict maintenance needs, and personalize customer interactions.
The move aligns with broader industry trends as telecommunications providers increasingly adopt AI to handle growing data demands and improve cost management. Globe’s AI strategy is expected to support its digital transformation goals while maintaining competitiveness in the Philippine telecom market.