Google has notified ad buyers that it will expand its list of geographies where it promotes online gambling and social casino gaming, now including the Philippines. The update was first reported by YugaTech.
The expansion allows advertisers to target Filipino audiences with ads for real-money gambling and social casino games, subject to Google’s policies. This move reflects the growing demand for such services in the region and aligns with Google’s strategy to open new markets while maintaining compliance with local regulations.
The Philippines has a large and active online gaming community, making it an attractive market for both operators and platforms. Google’s decision could intensify competition among gambling and casino gaming advertisers, while also raising considerations about responsible advertising practices in the country.