According to ecommercenews.com.au, GS1 Australia is urging retailers to upgrade from traditional 1D linear barcodes to 2D barcodes, such as QR codes, to modernize their operations. The organization argues that 2D barcodes can carry far more data, including product origin, expiry dates, and batch numbers, enabling better traceability and consumer interaction.
The push comes as part of a global GS1 initiative to transition to the GS1 Digital Link standard, which embeds a web address in 2D barcodes. GS1 Australia notes that these barcodes can be scanned by smartphones without specialized hardware, making them accessible for both retailers and consumers. Benefits include reduced checkout times, improved inventory accuracy, and enhanced product authentication.
The organization recommends that retailers begin planning for the transition now, as adoption is expected to accelerate globally. The move also aligns with sustainability goals by reducing packaging waste through more efficient supply chains. Retailers are advised to consult with their technology partners to ensure a smooth migration to 2D barcodes.