The Packaging World report on GS1 Connect 2025 highlights the accelerating shift from traditional 1D barcodes to 2D barcodes, with major retailers like Walmart driving adoption. Procter & Gamble and Ken's Foods shared their experiences implementing GS1 Digital Link, which enables product authentication, expiry date tracking, and consumer engagement through a single scan.
Data cleanliness emerged as a critical theme, as inaccurate or incomplete product data undermines the benefits of 2D barcodes. Extended Producer Responsibility (EPR) regulations were also discussed, linking barcode data to recycling and compliance requirements. Panelists stressed that robust data governance is essential for supply chain efficiency and regulatory adherence.
The conference underscored the industry-wide push toward interoperable, data-rich barcodes. With Walmart already mandating 2D barcodes on certain products, other retailers are expected to follow. The transition promises improved traceability, reduced waste, and better consumer insights, but depends heavily on data standardization across the supply chain.