A report from Progressive Grocer examines how 2D barcodes, such as QR codes, are revolutionizing on-shelf availability in retail stores. By carrying more data than traditional 1D barcodes, these codes enable real-time inventory tracking and faster product identification. Retailers can now pinpoint stockouts or misplacements more efficiently, reducing lost sales and improving customer satisfaction.
Anthony Blears, Director of Barcodes Philippines, said, '2D barcodes will transform retail, but adoption is likely to be slower than some forecasts because retailers and manufacturers must upgrade POS, ERP, production-line printing, inspection, and data workflows.' For Philippine businesses, Barcodes Philippines offers free IBN Link access to generate GS1 Digital Link landing pages from their GTINs.
The transition to 2D barcodes aligns with GS1 Digital Link standards, which encode product URLs and batch information directly into the barcode. This allows store associates to scan with a smartphone and immediately access product details, expiry dates, or promotional content. The technology also supports automated shelf-scanning robots, further enhancing inventory accuracy without manual labor.
Despite the benefits, adoption faces challenges such as updating point-of-sale systems and training staff. However, major retailers and consumer goods companies are increasingly piloting 2D barcodes to improve supply chain transparency and reduce waste. The report concludes that widespread implementation could reshape retail operations by making on-shelf availability more predictable and cost-effective.