According to Inside Retail Asia, many retailers are failing to leverage artificial intelligence for operational efficiency, instead concentrating on customer-facing chatbots. The report argues that the true value of AI lies not in conversational interfaces but in optimizing the routine, behind-the-scenes decisions that keep a retail business running smoothly.

Operational efficiency gains from AI can include inventory management, supply chain optimization, demand forecasting, and workforce scheduling. These applications address the daily challenges that directly impact margins and service levels, yet they remain underutilized compared to more visible consumer-facing tools.

The report urges retailers to shift their focus toward integrating AI into core operational processes. By doing so, they can unlock significant cost savings and improve responsiveness in an increasingly competitive market.