IKEA Philippines has announced plans for its first store outside Metro Manila, to be located in Mandaue City, Cebu. The announcement was made by country retail manager Ricardo Pinheiro during a mall preview, as reported on Facebook via Annie Perez.
The expansion into Cebu marks a significant step for the Swedish furniture retailer, which currently operates its only Philippine store in Pasay City. The new location is expected to bring IKEA's affordable, ready-to-assemble furniture and home accessories to a broader customer base in the Visayas region, as reported by Google News — retail Philippines.
No timeline or store size details have been released yet, but the announcement signals IKEA's confidence in the Philippine market outside the capital. The Mandaue City store will serve as a hub for customers in Cebu and nearby provinces, strengthening IKEA's presence in the country.