Filipino multi-hyphenate James Reid sparked online buzz after posting a clip that appeared to show him completely bald, only to reveal it was a prank powered by the AI features of the new HONOR 600. According to a report by TechPinas , Reid used the smartphone’s AI Image-to-Video 2.0 capability to generate a hyper-realistic bald transformation that fooled even his own mother during a surprise at home.

The prank was captured in a video where Reid shows the bald look to his mom, eliciting confused and amused reactions. The HONOR 600’s AI Image-to-Video 2.0 feature allows users to create realistic visual effects from a single image, enabling creative storytelling that stands out on social media. The campaign highlights how the device empowers a new generation of creators to produce entertaining, scroll-stopping content.

Alongside the viral moment, HONOR announced pre-order promotions running from May 14 to 29, 2026, where customers who pre-order the HONOR 600 Series can get a chance to win a Mercedes-Benz EQA 250 plus exclusive freebies worth thousands of pesos. The integration of AI into everyday smartphone features is increasingly being used for playful and marketing-driven content.