First Lady Liza Marcos announced that Japanese furniture and home goods retailer Nitori Holdings Co. intends to open over 100 stores in the Philippines, according to a report by Inquirer.net. The expansion marks a significant commitment by the Japanese company to the Philippine retail market, which has been experiencing strong consumer demand.
Nitori, known for affordable furniture and home accessories, currently has a limited presence in the Philippines. The planned rollout of over 100 stores would make it one of the largest foreign retailers in the country. The announcement was made during a meeting between Marcos and Nitori executives, highlighting the government’s efforts to attract foreign investment.
The expansion is expected to generate thousands of jobs and boost the local retail sector. Nitori’s entry aligns with the growing demand for quality home goods in the Philippines, a trend accelerated by the rise of remote work and home improvement projects. No specific timeline for the store openings has been disclosed.