According to TechPinas, Jollibee and Mobile Legends: Bang Bang have partnered for the nationwide GameJoy campaign, which combines special meal combos, collectible hero cards, and exclusive in-game rewards. The collaboration was launched at an event at the Jollibee Katipunan branch on May 19, 2026.
The GameJoy Combos bundle handheld Jollibee favorites with fries, drinks, Peach Mango Pie, and MLBB collectibles for PHP 169. The campaign runs from May 20 to August 19, 2026, and includes two phases, each offering different rewards such as Battle Emotes and other in-game items. Players can unlock exclusive MLBB content with every combo purchase.
The collaboration taps into the strong connection between Filipino gamers and MLBB, blending food, gaming, and bonding moments. Mobile gaming and quick food runs are a common habit among Filipino players, and the campaign aims to enhance that experience with a uniquely local community celebration.