Jollibee and Mobile Legends: Bang Bang have launched the GameJoy campaign, a nationwide collaboration that bundles handheld Jollibee favorites with collectible hero cards and exclusive in-game rewards, as reported by TechPinas. Running from May 20 to August 19, the campaign targets Filipino gamers who often pair quick meals with mobile gaming sessions. The GameJoy Combos, priced at PHP 169, include fries, drinks, Peach Mango Pie, and MLBB collectibles.
The collaboration arrives in two phases, each offering different rewards. The first phase introduces collectible hero cards and battle emotes, while the second phase will bring additional in-game content. Players can unlock coveted MLBB items through every combo purchase, deepening the connection between the country’s largest fast-food chain and its most popular mobile game.
Jollibee and MLBB leaders marked the partnership at a launch event at the Jollibee Katipunan branch on May 19. The campaign reflects the growing trend of merging food and gaming experiences in the Philippines, where mobile gaming and quick-service restaurants have long been intertwined in daily routines.