Chinese cosmetics brand Judydoll is expanding into Europe through the e-commerce platform Joybuy, as reported by Inside Retail Asia. The rollout covers six European countries, marking a significant step in the brand's international growth.
The expansion includes the United Kingdom, Germany, the Netherlands, France, Belgium, and Luxembourg. Judydoll, known for its affordable makeup products, will leverage Joybuy's cross-border logistics and customer base to reach European consumers.
The move comes as Chinese beauty brands increasingly target overseas markets. Joybuy, a platform under JD.com, provides a ready infrastructure for such expansions, handling payments, shipping, and customs clearance.