Li & Fung has secured a licensing agreement to develop and distribute apparel under the Vera Bradley brand, according to a report by Inside Retail Asia. The deal, brokered by IMG Licensing, marks a significant category extension for the Indiana-based retailer, which has traditionally focused on handbags and accessories.
Under the agreement, Li & Fung will leverage its global supply chain and manufacturing capabilities to produce a full line of apparel, including women's clothing and loungewear. The move is expected to broaden Vera Bradley's customer base and drive growth beyond its core product segments.
This partnership reflects a broader trend in retail where established brands seek licensing partners to expand into new categories without direct operational investment. For Li & Fung, the deal adds a recognizable American lifestyle brand to its portfolio of licensed and private-label offerings.