A report by Campaign Brief Asia indicates that the Philippines' sluggish adoption of artificial intelligence, particularly in the retail sector, is likely to constrain economic growth. The report highlights a significant gap between the country and regional peers in leveraging AI for productivity gains.
In retail, where AI can optimize inventory management, customer personalization, and supply chain efficiency, Philippine businesses have been slow to integrate these technologies. This lag undermines competitiveness both domestically and against international players who increasingly rely on AI-driven insights.
Broader economic implications include reduced innovation capacity and missed opportunities for job creation in tech-adjacent fields. The report calls for government and industry collaboration to accelerate AI adoption through training, infrastructure, and policy support to prevent long-term GDP drag.