The founders of Luah, a retail brand established by former corporate executives, have shared how they divided creative and commercial authority to avoid conflicts and ensure operational clarity. In an interview with Inside Retail Asia, they explained that one partner oversees product design, branding, and customer experience, while the other manages finances, supply chain, and growth strategies.
This separation of creative and commercial control was intentional from the start. Both founders came from corporate backgrounds where blurred lines between roles led to inefficiencies. By defining clear domains, they aimed to reduce friction and speed up decision-making, especially during the early stages of building the brand from scratch.
The founders also shared lessons that no one warned them about, such as the difficulty of maintaining consistency in brand messaging while scaling. They emphasized the importance of regular alignment meetings and trusting each other’s expertise. Luah’s structure could serve as a case study for other entrepreneur duos navigating the complexities of starting a retail brand.