According to Marketing-Interactive, MAP has taken over the franchise operations of M&S in the Philippines. The transition marks a new chapter for the British retailer in the local market, with MAP set to manage all existing stores and future expansion.
The move comes as M&S looks to strengthen its presence in the region, with MAP bringing operational expertise and local market knowledge. Details of the agreement have not been fully disclosed, but sources indicate that MAP will oversee supply chain, retail operations, and franchise development.
MAP is expected to focus on regional expansion, potentially opening new stores in key Philippine cities and exploring opportunities in neighboring markets. The franchise takeover is seen as a strategic step to revitalize the M&S brand in Southeast Asia.