Marks & Spencer is revamping its partnership strategy in the Philippines as part of a broader push to accelerate growth across Southeast Asia, according to a report by Modaes.
The move comes as the British retailer seeks to strengthen its presence in the region, with the Philippines serving as a key market for testing new operational models. The revamped partnership structure is expected to involve a shift from traditional franchise agreements to more collaborative joint ventures, allowing for greater brand control and local market adaptation.
Industry observers note that the revised partnership framework could enable faster store openings and improved supply chain efficiency, aligning with M&S's broader international growth targets. The strategy is part of a wider trend among global retailers seeking flexible entry modes in Southeast Asia's competitive retail landscape.