Australian online rug retailer Miss Amara is betting that customers will pay up to A$2,399 for a premium rug they have never physically touched, using a solution called Origin to overcome the tactile hurdle, according to Inside Retail Asia.
The report highlights how Origin helps Miss Amara build buyer confidence in high-value home décor without requiring a showroom visit, addressing the primary barrier for online furniture and rug sales.
The approach reflects a broader industry trend where retailers of tactile products are adopting digital tools to simulate texture, size, and visual fit, making premium purchases more feasible in an e-commerce environment.