Marks & Spencer (M&S) has announced a new franchise partnership in the Philippines, according to a report by ABS-CBN. The British retailer aims to strengthen its foothold in the Southeast Asian market through this expansion.
The partnership will involve a local franchisee, though specific details about the partner and store locations have not been disclosed. This move is part of M&S's broader strategy to grow its international franchise network.
Industry observers note that the Philippine retail sector has been recovering, making it an attractive market for global brands. M&S previously operated in the country but scaled back its presence. The new franchise deal signals renewed commitment to the region.